2ND EDITION TEA AWARDS NOMINATION ANOUNCEMENT LAUNCHED IN STYLE

The most celebrated 2^nd Edition TEA AWARDS nomination announcement was held at MOP Vaishnava College in Chennai. The event witnessed the coming together of some of the best celebrities from Tamil film fraternity that includes Ashok, Kayal fame Chandran, Vincent Ashokan, Aadhavan, Producer-Director Thyagarajan, filmmaker Vijay Chander and many others.

The entire auditorium turned crazy with the announcement of three categories of awards that includes – Best Male, Female and Pair…

Speaking on the occasion, famous TV anchor turned actor Jagan says, “Advertisement has been getting the red carpets spread out all the time in India, but this is the first ever time, Tamil film industry has been taking it in own hands for felicitating the best talents.” Adding more humour as an intriguing part of all his speeches, he said, “If not for advertisement, we would have never known that Amitabh Bachchan looks like Sivaji Ganesan,” and continued to add that we have all seen Vijay as an action packed hero, but this Jos Alukkas features him in an emotional dimension and guys are ready to get the slipper hit as Samantha herself has become its ambassador.

Actor Ashok on his part acclaimed, “Making an advertisement is a much complicated than making a film. In my film Vaalu, there was a statement regarding advertisement and yes it’s really a great thing that involves creativity and hard work.”

Actor Chandran of Kayal fame uttered, “When it comes to advertisement, the significance has to be conveyed in just 30 seconds. I am always in awe of filmmaker Balki, who has produced so much of advertisements. When Cadburys had a brand crisis before 10-15 years, the brand promoters didn’t want to create an issue, but managed to pull Amitabh Bachchan into it, the chocolate soon became so much acquainted in everyone’s life. Such is the importance of brand ambassadorship.”

Actor Thaman on his turn added, “The real complex thing of advertisement is that even a minute mistake will become so much blatant. But it’s not the same with films as you wouldn’t be able to notice it vividly. Every single frame in the advertisement matters a lot and such is the hard work that everyone involved in the making have to keep exerting.”

The much acclaimed Apsara said, “I happened to see an advertisement based on the transgender and it’s a new way to see our sisters. I hope the younger generation would treat everyone in holistic manner.”

TV anchor-actor Aadhavan cheered up the crowd with hilarious speech by mimicking some of the yesteryear commercials. “The advertisement might have a running length of just 30 seconds, but it will take at least 10 days for the shoot to be completed.”

Music director Nivas K Prasanna crooned his best mellifluous track ‘Vinmeen’ from his film Thegidi that made the girls go crazy over his voice.

Actor Ashok Selvan on his part claimed, “Firstly, it’s such a great honour to see that MOP students have done a remarkable job in delineating transgender with a greater light. Everyone has been looking down on them and such great efforts of making beautiful advertisements will surely bring a great change in the society.”

Producer Thyagarajan came up with a great speech of encouraging girls from MOP Vaishnava College of motivating them to make something more creative and useful to the society. He also requested the principal of the college to improvise the digital and editing facilities to promote more good works.

Mrs. Chitra Devi, Malaysian Embassy Consulate General appreciated the young girls of the college for having taken special efforts to promote the social awareness issues. She extended her speech of congratulating the entire Tamil Nadu for offering sweet experience with their kind gesture and good support.

Mr. Selvakumar of Edison and TEA Awards played a perfect host of welcoming everyone and made an affirmative promise of promoting the talents from MOP college with the means of short films, documentary, ad films and  full length feature film.

What made the event more scintillating is the special ad films made by MOP college students based on transgender, rape victims, usage of plastic and many more social awareness issues being screened. There will be a special category of advertisements made by the students during the awards ceremony.

The event concluded with the chief guests and special celebrities voting online for their favourite male, female and dyad ambassadors.

M.O.P. வைஷ்ணவா கல்லூரியில்  "TEA அவார்ட்" ன் - விளம்பர விருது அறிமுக விழா

சிறந்த விளம்பரங்களுக்கான TEA Award 2015 விருது குறித்த செய்தியாளர் சந்திப்பு, லோகோ அறிமுகம் மற்றும் விளம்பர தூதர்களை  அறிமுகபடுத்தும் விழா  இன்று M.O.P. வைஷ்ணவ் கல்லூரி வளாகத்தில் நடைபெற்றது 

சிறந்த ஊடக விளம்பரங்களுக்கான விருதுகளை வழங்குவதற்காக  TEA விருது விழா அக்டோபர் 22- ஆம் தேதி சென்னையில்  நடைபெற இருக்கிறது. இவ்விருதின் லோகோ-வை இந்தியாவுக்கான மலேசிய தூதர் சித்ரா தேவி ராமையா அறிமுகபடுத்தினார். விளம்பரங்களைத் தேர்வு செய்வதற்கான ஆன்லைன் வாக்களிப்பை வின்சென்ட் அசோகன் மற்றும் ஜெகன் தொடங்கி வைத்தனர்.

இதில் M.O.P வைஷ்ணவ் கல்லூரியின் முதல்வர் டாக்டர். லலிதா பாலகிருஷ்ணன் உடனிருந்தார். www.edisonawards.in என்ற இணைய தளத்தில் பொதுமக்களும் தங்களுக்குப்பிடித்த விளம்பரங்கள் மற்றும் அதில் நடித்தவர்களுக்கு வாக்களிக்கலாம்.

இந்நிகழ்ச்சியில்  நடிகர் தியாகராஜன் ,ஜெகன்,  ஆதவன் , வின்சென்ட் அசோகன் , விஜய் சந்தர், நடிகர்சந்திரன்,  தமன், அப்சரா மற்றும் பல திரைப்பட பிரமுகர்கள், இசையமைப்பாளர் நிவாஸ் கே. பிரசன்னா மற்றும் இக்கல்லூரியின் மாணவிகள்  கலந்து  கொண்டு  நிகழ்ச்சியை சிறப்பித்தனர்.  லோகோ வெளியீடுமற்றும் ஆன்லைன்  வாக்களிப்பில் நயன்தாரா விளம்பரத்தை பார்க்கும் போது மாணவிகள்கரகோஷங்களை எழுப்பினர்.

தொலைக்காட்சிகளில் இன்றைக்கு நிகழ்ச்சிகளை விட மிக சுவாரஸ்யமாகத் திகழ்வதுவிளம்பரங்களே. காரணம், நிகழ்ச்சிகளுக்கு இடையே வரும் விளம்பர இடைவெளியில்பார்வையாளர்கள் வேறு சேனல்களுக்கு தாவிவிடாத அளவுக்கு சுவாரஸ்யமாகவிளம்பரங்களைத் தரவேண்டிய கட்டாயம் ஏற்பட்டுள்ளது.

அந்த விளம்பரங்களில் சிறந்தவற்றைத் தேர்ந்தெடுத்து TEA (Thomas Edison Advertisement Award) விருதினை வழங்குகிறது ஜெசெல்வகுமாரின் எடிசன் விருது நிறுவனம் ஏற்பாட்டில்நடைபெறுகிறது என விருது குழு தலைவர் செல்வகுமார் கூறினார்.