Thursday, 14 April 2016

Sachin Tendulkar to be the face of IDBI Federal Life Insurance Marathons in Mumbai, New Delhi & Kolkata

India’s growing life insurance company, IDBI Federal Life Insurance, has added yet another marathon, ‘IDBI Federal Life Insurance Mumbai Half Marathon’ to its growing portfolio of distance running events. Incidentally, the Inaugural IDBI Federal Life Insurance Mumbai Half Marathon that will be held on August 21, 2016, will be the first major run of the calendar year for the country and also has an approval from Athletics Federation of India (AFI). 

Mumbai’s very own and legendary cricket icon, Master Blaster and Bharat Ratna awardee, Sachin Tendulkar, will be the face of this newest marathon event of the country. Sachin will also be the face of the IDBI Federal Life Insurance Marathons in New Delhi and Kolkata.

With an aim to promote the sport of distance running and to provide a platform for running talent in India, entry to this event is open for Indian citizens only. The prize money for this event is Rs. 27 Lakhs across various categories. Registrations for IDBI Federal Life Insurance Mumbai Half Marathon 2016 will open on 17th April 2016, and will close on July 31, 2016. Entry fee for the Half Marathon is Rs. 1200, Timed 10K is Rs 850 and the 5K Heritage Run is Rs 600. The IDBI Federal Life Insurance Mumbai Half Marathon 2016 will flag off from the Oval Maidan.

The key highlight of this newest half marathon is that the proposed route covers the prominent historical landmarks of South Mumbai. This will give the runners an experience of the city in its complete glory. Part of the proceeds from the 5K Run would also go towards the restoration work of Mumbai’s heritage sites. IDBI Federal Life Insurance Mumbai Half Marathon also has Apnalaya as the charity partner. The marathon will help Apnalaya raise money for its operations in the city.
Online registrations can be done through the event
More than 8,000 participants are likely to take part in the inaugural edition of IDBI Federal Life Insurance Mumbai Half Marathon across four categories – 21K Half Marathon, 10K Timed Run, 10K Corporate Relay and 5K Heritage Run.

Speaking at the launch announcement of the inaugural IDBI Federal Life Insurance Mumbai Half Marathon, Vighnesh Shahane, CEO, IDBI Federal Life Insurance,said “Health and fitness is a mantra that we firmly believe in. We have made a conscious decision to help people shape a better future for themselves by living fitter and healthier lives through our marathon properties. Our connection with Mumbai is special and in keeping with Mumbai’s growing love for distance running, we are delighted to present the IDBI Federal Life Insurance Mumbai Half Marathon. We are extremely pleased to have none other than Sachin Tendulkar as the face of our marathons in Mumbai, New Delhi and Kolkata. He best understands the significance of sports, health and fitness, both physical and mental, in the overall development of an individual. We look forward to growing this association in the years to come.”

Face of the IDBI Federal Life Insurance Mumbai Half Marathon, Sachin Tendulkar, said, “Being a sportsperson all my life, I have experienced firsthand the advantages of having a fit body and a fit mind. Fitness changes lives and running is the easiest form of sport that we can undertake that promotes a healthy mind and body. I have closely seen the growth of the running movement in India, and am delighted to be part of the Mumbai, New Delhi and Kolkata marathons for IDBI Federal Life Insurance.”

Nagaraj Adiga, Race Director for IDBI Federal Life Insurance Mumbai Half Marathon, said, “With Sachin as the face of the marathon, I am sure we will reach out to many more people and spread the message of healthier lifestyles. The route will cover prominent historical landmarks of South Mumbai. This will give runners an experience of the city in its full glory which is an added benefit to the already existing runners’ high that they chase.”

About the sponsors of IDBI Federal Life Insurance Co Ltd   

IDBI Federal Life Insurance is one of India’s growing life insurance companies and offers a diverse range of wealth management, protection and retirement solutions to individual and corporate customers. 

IDBI Federal Life Insurance Co Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe.

Having commenced operations in 2008, IDBI Federal was able to achieve breakeven within just 5 years; the Company’s passion for innovation and growth helped it achieve this feat.

Through a nationwide network of 2, 964 branches of IDBI Bank and Federal Bank, and a sizeable network of advisors and partners, IDBI Federal Life Insurance has achieved presence across the length and breadth of the country. As on March 31, 2015, the company has issued nearly 7.88 lakh policies with a sum assured of over Rs. 41,856 crore. IDBI Federal Life Insurance has total assets under management of 4,087 crore and a robust capital base of over 800 crores, as on March 31, 2015.
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IDBI Bank Ltd. continues to be, since its inception, India’s premier industrial development bank. It came into being as on July 01, 1964 to support India’s industrial backbone. Today, it is amongst India’s foremost commercial banks, with a wide range of innovative products and services, serving retail and corporate customers in all corners of the country from 1717 branches and 3000 ATMs. The Bank offers its customers an extensive range of diversified services including project finance, term lending, working capital facilities, lease finance, venture capital, loan syndication, corporate advisory services and legal and technical advisory services to its corporate clients as well as mortgages and personal loans to its retail clients. As part of its development activities, IDBI Bank has been instrumental in sponsoring the development of key institutions involved in India’s financial sector – National Stock Exchange of India Limited (NSE) and National Securities Depository Ltd, SHCIL (Stock Holding Corporation of India Ltd), CARE (Credit Analysis and Research Ltd).
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Federal Bank is one of India’s leading private sector banks, with a dominant presence in the state of Kerala. It has a strong network of over 1,247 branches and 1,485 ATMs spread across India. The bank provides over four million retail customers with a wide variety of financial products. Federal Bank is one of the first large Indian banks to have an entirely automated and interconnected branch network. In addition to interconnected branches and ATMs, the Bank has a wide range of services like Internet Banking, Mobile Banking, Tele Banking, Any Where Banking, debit cards, online bill payment and call centre facilities to offer round the clock banking convenience to its customers. The Bank has been a pioneer in providing innovative technological solutions to its customers and the Bank has won several awards and recommendations.
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Ageas is an international insurance group with a heritage spanning 190 years. Ranked among the top 20 insurance companies in Europe, Ageas has chosen to concentrate its business activities in Europe and Asia, which together make up the largest share of the global insurance market. These are grouped around four segments: Belgium, United Kingdom, Continental Europe and Asia and served through a combination of wholly owned subsidiaries and partnerships with strong financial institutions and key distributors around the world. Ageas operates successful partnerships in Belgium, the UK, Luxembourg, Italy, Portugal, Turkey, China, Malaysia, India and Thailand and has subsidiaries in France, Hong Kong and the UK. Ageas is the market leader in Belgium for individual life and employee benefits, as well as a leading Non-Life player through AG Insurance. In the UK, Ageas is the sixth largest Non-Life insurer with a number 3 position in cars insured and has a strong presence in the over 50’s market. Ageas employs more than 13,000 people in the consolidated entities and over 30,000 in the non-consolidated partnerships, and has annual inflows of more than EUR 23 billion.
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