It’s that time of the year... when
talent will vie for attention... when butterflies will make home in your
stomach... when the sparkle of celebration and the magic of the movies will
leave you enthralled. Yes, the Filmfare Awards (South) are here! And like every
year, the night will take on a celestial aura and the stars bedecked in their
finest will covet the beauteous Black Lady. This is one time when the Southern
film industries come together to applaud the winners. The camaraderie and the
showmanship will remain unrivalled that night. The latest edition of the
Filmfare Awards (South) promises to be bigger and better than ever…
The Filmfare Awards have striven to
achieve a perfect balance of public opinion and critical appreciation. This
year too our readers around the world have voted for their favourites across 10
categories in Tamil, Telugu, Kannada and Malayalam films. The exclusive list of
nominees was announced at the press conference today.
Superstar and Filmfare Award winner,
Venkatesh, along with Mr. Jitesh Pillai, Chief Community Officer and Editor, Filmfare
and Mr. Ali Harris Shere, Director- Marketing, Britannia Industries Limited,
lit the lamp at the press conference to announce the date and venue of the
awards.
Speaking on the occasion, Mr. Jitesh
Pillai said, “The South Awards have grown tremendously in terms of scale and the
number of movies competing for the Black Lady. It’s great to see members of the
Kannada, Malayalam, Tamil and Telugu film industries coming together under one
roof and honour the best of the best. This year’s Filmfare Awards promises to
be another milestone in the annals of history.”
Speaking about Britannia's first association
with Filmfare and the Awards Mr. Ali Harris Shere, Marketing Director,
Britannia Industries Limited said, "Britannia has launched a large scale
activation called 'Britannia Ticket to Filmfare' to enable our consumers
to have a first time ever experience of being at the Filmfare Awards Function.
We believe this promotion is one of its kind and it has received an
overwhelming response. With the nominations being announced today, we expect a
significant surge in registrations as people would love to be present at the
Awards night, and root for their favorite stars".
The Britannia Ticket to Filmfare Activation is valid on all Packs
of Britannia (Biscuits, Cake, Rusk & Dairy). Consumers have to sms
<britannia>space<lot number on pack> to 56677 or log on to www.britfilmfare.com. Consumers stand a chance to win an all expenses paid invite to attend
the 62nd Britannia Filmfare Awards.
About
Filmfare Awards (South):
The first ever Filmfare Awards (South)
were held at the prestigious KalaivanarArangam in Chennai and the venue was
then shifted to the distinctive Music Academy. Initially, only Tamil and Telugu
films were considered for the awards. Malayalam and Kannada films became part
of the event in 1966 and 1969 respectively. The film fraternity and all its
fans consider Filmfare Awards (South) as the ultimate recognition of excellence
in cinema. The thought of winning a Black Lady is still as alluring as ever.
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